The year 2009 saw an extraordinary trend. While most industries suffered significant losses due to recession, the U.S. saw a significant rise in online retail of 11%, according to a report by Forrester Research published in March 2010. This just shows the popularity of the trend of online shopping in the past few years.
Online Shopping: From a Luxury to a Trend to a Necessity
The 90s proved to be historical for Internet shopping when the world was introduced to the ‘World Wide Web’. The pioneering online shopping sites such as Amazon and eBay were launched in 1995, and they still continue to reign the kingdom of online retail market. Among the initial steps in Internet selling was the selling of books. What started as a trial-and-error strategy―with many people wondering the feasibility of the success of web shopping―today, has become a revolutionary industry worth billions!
With the consumer population becoming more and more tech-savvy, and with the technological excellence that has led to safe, secure, reliable, and satisfactory online transactions in the recent past, most people prefer to avoid the chaotic crowd of shopping malls, and opt for shopping from the comfort of their homes.
The Internet was once an option, and is now a necessity. Likewise, the virtual market has become more than a facility; it is now, in fact, a necessity. With irresistible advantages such as 24X7 access to shopping, free shipment, and home delivery, the online retailers have managed to acquire some loyal customers. Forrester Research state that the United States online retail industry is likely to be worth USD 279 billion in 2015.